Transparent Pricing.
Pay for Results.
A CPA model with clear quality criteria, exclusivity, and full tracking transparency.
Payment Models
Choose Your Level of Accountability
| Model | When It's Suitable | How We Calculate | Comment |
|---|---|---|---|
| CPA - Pay per Qualified Action / Lead | When a direct link to results is essential and quality predictability matters | Payment only for leads that meet agreed criteria (ICP, geo, validation) or for confirmed appointments | Recommended. Maximizes incentive alignment; fully compatible with your quality and exclusivity policy |
| Hybrid - Small Fixed Fee + CPA | For fast launch and scalable campaigns with transparent risk-sharing | Base fixed fee (setup/stack) + payment for qualified results | Ideal starting point for new verticals or markets |
| CPL - Pay per Lead (pre-qualified) | When you have a strong in-house sales team handling top-funnel leads | Payment for each lead that passes initial filters (geo/category) without deep qualification | Selective use. Conversion optimization happens on the client side |
| Retainer - Fixed Monthly Fee | Suitable for multi-channel projects or longer sales cycles | Fixed monthly service package | Not a base model. Less tied to direct performance outcomes |
CPA - Pay per Qualified Action / Lead
When a direct link to results is essential and quality predictability matters
Payment only for leads that meet agreed criteria (ICP, geo, validation) or for confirmed appointments
Recommended. Maximizes incentive alignment; fully compatible with your quality and exclusivity policy
Hybrid - Small Fixed Fee + CPA
For fast launch and scalable campaigns with transparent risk-sharing
Base fixed fee (setup/stack) + payment for qualified results
Ideal starting point for new verticals or markets
CPL - Pay per Lead (pre-qualified)
When you have a strong in-house sales team handling top-funnel leads
Payment for each lead that passes initial filters (geo/category) without deep qualification
Selective use. Conversion optimization happens on the client side
Retainer - Fixed Monthly Fee
Suitable for multi-channel projects or longer sales cycles
Fixed monthly service package
Not a base model. Less tied to direct performance outcomes
Pay only for qualified and exclusive leads
Transparent tracking in your CRM or our GHL platform
SLA-based replacement policy