Frequently Asked
Questions
Everything you need to know about our lead generation services, pricing models, and working process.
CPA (Cost Per Action)
Payment for a qualified lead or confirmed appointment. You pay only for results that meet the agreed-upon quality criteria.
CPL (Cost Per Lead)
Payment for every lead that passes basic filters (geo / category), without deep qualification. Best suited if you have a strong internal sales team to handle further nurturing.
Hybrid
A small monthly fixed fee (for setup, tracking stack, and campaign management) + CPA for qualified results. Ideal for a fast launch with transparent risk-sharing.
Recommendation: If you need a direct link to results and predictable lead quality - choose CPA or Hybrid.
Qualified Lead Definition
A Qualified Lead is a submission that meets your agreed Ideal Customer Profile (ICP) - correct service category and geography - includes valid contact details (phone / email), shows clear intent (booking or application), and contains no duplicates or spam.
Exclusivity
All leads are exclusive: each contact is delivered to a single client in real time.
We replace or credit leads in cases of:
- Invalid contact information - Non-targeted geography - Evident fraud or bot activity
Process
Replacement requests are accepted within the agreed window (typically 7-10 business days) and must include the lead ID and a short reason for the request. After validation, you'll receive either a replacement or a credit.
Preparation Phase
Typical preparation phase: 5-10 business days (access setup, CRM / GHL integrations, domains, tracking, creatives).
First Results
First qualified leads usually appear within 1-3 weeks after campaign launch, followed by unit-economics review and progressive scaling.
Systems
We work either inside your CRM or within our GoHighLevel (GHL) environment.
Data Ownership
All data - leads, event logs, creatives - belong to the client. Access and data exports are provided by default.